From “Say yes” to “Just Married.”
The Blurb wedding book marketing campaign was produced with Abby’s art direction during her tenure on Blurb’s in-house creative team. Her process involved art directing the photo shoot and prop styling that lead to a single bird’s eye view shot of over 20 gorgeous Blurb wedding books. The design deliverables included a three page print ad in the Sweet Paul Magazine wedding issue, wedding and engagement book landing pages, social media assets, and display ads. The results for this campaign were such a success that Abby was asked to art direct Blurb’s subsequent holiday campaigns.