Happy Holidays from Zuberance

As the end of the year winds down, all of us at Zuberance would like to thank you for being a big part of a great year. We're thrilled to be working with you and look forward to an exciting 2011, filled with Advocates!

It's beginning to look a lot like Advocates... all through the year.

The new Zuberance Advocate Answers Application leverages the power of your Advocate channel by mobilizing Advocates to answer questions of new, potential customers.

HomeAway Advocate Answers Program Goal:

Increase the amount of property owners who list their vacation rental on HomeAway.com

Results to Date:

For every question asked by a prospect, Advocates have provided on average 14 answers. The program has now been launched across all three HomeAway brands (VRBO.com, VacationRentals.com and HomeAway.com) Ho, ho, ho!

Example HomeAway Question and Answer:

Question from Geri, HomeAway Prospect:

"How do you start the process? Would you use Homeaway again?"

Answer from Keith G, HomeAway Advocate:

"The process is very easy. I would have your pictures ready on your computer and have the details about your rental prepared, like rental rates, fees, home details, etc. I have been using homeaway.com for almost 5 years and it has worked very well for me. I use it for two vacation rentals and it is the only way I list my homes."

Check out this video featuring Jason Mathias, Director of Strategic Marketing for HomeAway as he describes the program and the results.

Thanks so much Jason!

Identify Advocates every day. Asking the Ultimate Question should be included in all of your customer touch points. Identify Advocates by asking it in: shipping confirmation emails, thank you confirmation pages, email signatures, purchase receipts and more.

Meet the Zuberance Customer Success Team